Case Study: Vertty achieves global expansion and brand success with Shopify

Vertty - Customer Case Study

Vertty is a Portuguese lifestyle brand that reinvented the beach towel by turning a basic commodity into a design-led, cosmopolitan accessory. The challenge was to create a "love brand" that combined standout aesthetics, functional innovation and sustainable production while building an e-commerce experience that converts customers around the world.

To solve this, Vertty invested a year of design work and a pre-launch survey of 4,400 people, developed a fast-drying, lightweight “Ketten” fabric with eco-certified materials and a discreet waterproof pocket, and optimized digital sales with three currency-specific stores, bold web design and active PR. The result: exports to 40 countries, coverage in Vogue, Fast Company and Monocle, and multiple awards (Red Dot, Awwwards, Facebook Studio Awards), establishing Vertty as a recognizable, design-forward global brand.

Vertty