Case Study: Vaquatics achieves wider reach and boosted online sales with Shopify

Vaquatics - Customer Case Study

Vaquatics is a Chesapeake, VA–based ecommerce store founded by a lifelong saltwater‑tank hobbyist who turned his passion into a business selling and educating fellow hobbyists. The company needed to scale beyond local sales and manage a hybrid fulfillment model—keeping inventory in warehouses while also dropshipping from manufacturers—so reaching a wider audience and streamlining backend operations were key challenges.

They built a Shopify store and grew traffic and first sales through paid marketing, social media and newsletters, while handling accounting with QuickBooks and Excel and fulfillment via warehouse shipments and manufacturer dropshipping. Results include consistent online sales, a growing customer community and the ability to support charities; recommended tools for new store owners are Chimpified, Persistent Cart, AfterShip and Yotpo.

Vaquatics