Shopify
1362 Case Studies
A Shopify Case Study
Urbery, a Toronto-based on-demand grocery service built on Shopify, launched to solve a clear problem: customers wanted their favorite-store groceries delivered in under two hours. Urbery’s “Grocery Gurus” are personal shoppers who pick items directly from stores and deliver to doorsteps, and the business gained its first customers through word of mouth.
To operate they use a suite of apps (notably Bold’s Discount and S-Loyalty) and a Zap-linked workflow that routes Shopify orders to their back-end app and Grocery Gurus. Real-time shopper interaction and map tracking create a personalized experience, and a shift toward digital marketing—primarily Google AdWords and Facebook—now drives the most traffic and sales, fueling steady growth.