Case Study: Upton Belts achieves rapid direct-to-consumer growth and 72-hour fulfillment with Shopify

Upton Belts - Customer Case Study

Upton Belts, based in El Paso and New York City, makes U.S.-made, luxury leather belts after the founder identified belts as an overlooked accessory. The company spent nine months vetting a dozen domestic suppliers to achieve Hermes-level quality, facing the dual challenge of building premium manufacturing at home and gaining traction in an increasingly online-focused fashion market.

They addressed this by producing made‑to‑order belts in-house (shipping within 72 hours), using ShippingEasy for fulfillment, and driving sales through word-of-mouth and a strategic pop-up partnership with Lululemon across NYC stores. The approach delivered a roughly 50/50 split between online and in‑store revenue, fast fulfillment, strong customer service, and packaging that boosts social sharing.

Upton Belts