Case Study: UpCycle Ink achieves 95% returning customers and sustainable online growth with Shopify

UpCycle Ink - Customer Case Study

UpCycle Ink is an Ohio-based Shopify store founded by a new parent who left a 9–5 to sell remanufactured ink and toner online. The main challenge was sourcing reliable, high-quality remanufactured cartridges—balancing product quality with competitive pricing so customers would trust and return to the business.

The owner solved this by partnering with a few vetted U.S. suppliers and prioritizing product quality over lowest cost, supported by word-of-mouth, social media, local ads, and Shopify tools like the Facebook Store and Order Printer (with Google Ads planned). The approach paid off: more than 95% of customers return, generating steady growth and strong customer loyalty.

UpCycle Ink