Case Study: Liquid I.V. reduces cost-per-acquisition by 40%+ with Shopify

Unilever brand, Liquid I.V. reduces its cost-per-acquisition by more than 40% with Shop Campaigns

Liquid I.V., the Unilever hydration brand, was facing rising cost-per-acquisition across more than 20 marketing platforms and needed a better way to optimize its acquisition budget. Working with Shopify and its Shop Campaigns solution, the brand sought a simpler, more efficient channel to drive growth.

Shopify implemented Shop Campaigns in just a few clicks, and Liquid I.V. saw results in under two weeks. The campaign reduced cost-per-acquisition by over 40%, drove a 10x increase in daily order volume, and produced customers who were 2x more likely to repurchase than those from other platforms.

Liquid I.V.

Daley Meistrell

Sr. Director of Ecommerce