Case Study: Twisted Boards achieves immediate online sales and seamless integrations with Shopify

Twisted Boards - Customer Case Study

Twisted Boards, a Connecticut startup, turned a playful plaster-cast project into a patented product: personalized face-shaped dry-erase boards. The founders’ main challenge was commercializing the idea—finding a manufacturer and fulfillment partner, launching online, and quickly reaching paying customers while keeping operations simple and scalable.

They solved it by partnering with a manufacturer and fulfillment service and building their store on Shopify, whose integrations let them start selling immediately. Early sales came via friends, family, and Facebook, and they expanded onto Amazon and other sites using Retail Tower while continuing to centralize orders through Shopify; they also grow traffic by mirroring competitors’ ad spend and routinely dedicating focused time to research and optimization.

Twisted Boards