Case Study: Tulip Jewellery achieves online sales growth and customer loyalty with Shopify

Tulip Jewellery - Customer Case Study

Tulip Jewellery is a Berkshire-based online boutique selling contemporary sterling silver pieces with an emphasis on timeless, everyday luxury. The founder launched the site after spotting that high street-quality jewellery wasn’t being presented well online, and set out to create a calm, carefully edited shopping experience for an older audience while sourcing most designs and packaging from UK suppliers and long-standing local manufacturers.

To build trust and drive sales she applied her buying, merchandising and e-commerce experience, using clear imagery, curated collections and strong customer service. Early growth came from Google AdWords (the channel that still performs well) and word-of-mouth, while Mailchimp-driven email marketing and integrated tools like Yotpo reviews, Google Shopping and Facebook apps have increased conversions and repeat business; all orders are fulfilled in-house, and high review scores reflect steady sales growth and customer loyalty.

Tulip Jewellery