Case Study: Tuckernuck achieves 40% new customer growth with Shopify

Tuckernuck Sees New Customer Growth Surge by 40% with Return to Shopify

Tuckernuck, the Washington DC-based lifestyle brand, struggled with a custom-built commerce platform that created technical debt, site instability, and difficulties unifying online and in-store customer data. After leaving Shopify, the company found it hard to maintain updates, handle traffic spikes, and deliver the personalized shopping experience it wanted, which hurt conversions and growth.

Tuckernuck returned to Shopify and implemented Shopify’s unified commerce platform with Shopify POS, Shop Pay, and reporting tools to connect online and retail operations through a single source of truth. The results included 40% new customer growth, $100 higher average order value for in-store shoppers, more than 300,000 loyalty signups in under a year, and 90% of customers checking out with Shop Pay.

Tuckernuck

Bianca Vitarello

Director of Product