Case Study: Tropeaka achieves higher average order value and $1M in three days with Shopify

Tropeaka boosted its average order value, then sold $1 million in three days

Tropeaka, the all-natural nutrition brand founded by Caleb Marshall and Blake Mackenzie, needed a technology partner that could support rapid growth, improve checkout and cart performance, and help launch wholesale channels in Australia and New Zealand. The company chose Shopify, later upgrading to Shopify Plus, to avoid security and development headaches while scaling its online and B2B business.

Shopify Plus, with help from Shopify Plus Solutions Partner Process Creative, implemented automated updates and Shopify Scripts to optimize carts, customize checkout, and add incentives like free gifts with purchase. The results included average order value rising from AU$89 to AU$94 across 15,000 monthly orders, and a three-day New Year sale generating over $1 million in turnover, while new wholesale sites integrated smoothly with inventory management.

Tropeaka

Caleb Marshall

Co-Founder and CEO