Case Study: Trees.com achieves a seamless rebrand and domain migration with Shopify

Trees.com drives 98% same-company confidence after rebrand with Shopify

Trees.com, a major online nursery formerly known as Fast Growing Trees, faced the challenge of rebranding its 20-year-old business to better reflect its expanded product catalog and expertise. Their old name was limiting and hard for new customers to remember. Partnering with Shopify, they needed to migrate to a new category-defining domain while ensuring a seamless transition for their customers and protecting their established search rankings and customer journey.

Using Shopify's headless commerce solution with Hydrogen, Trees.com launched the new brand on a separate storefront while maintaining its original Shopify store, product catalog, and checkout. This approach allowed for extensive internal testing before the public switch. The results were highly successful, with 98% of surveyed customers confident it was the same company and a reported 6% lift in direct conversion rates following the change.

Trees.com