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A Shopify Case Study
Trance Essence is an artisan bath-and-body and perfumery brand from Ojai, CA, that crafts hand-made, nature-forward scents and products intended to elevate mood and promote a conscious lifestyle. As a very small, founder-driven company committed to authenticity and high-quality ingredients, their challenge was launching and finding retail and online channels that could generate early sales while keeping operations simple and true to the brand.
They solved this by placing their entire initial line with a respected local boutique, Bhavantu, which jumpstarted sales and visibility, and by running all design, formulation, fulfillment and shipping in-house. For ecommerce and back-end reliability they rely on Shopify (with Squarespace as their main site), resulting in smooth, turnkey operations, steady early growth and a scalable platform to support future expansion.