Case Study: TONE turns Twitch fandom into rewards with Shopify

Tone gives out thousands of gifts in under 5 minutes with Shopify

The customer, Tone, a personal care brand co-founded by creator Kai Cenat, faced the challenge of rewarding its founder's massive Twitch subscriber base. They needed to connect the Twitch platform, where the fan relationship existed, to their Shopify store to distribute an exclusive gift. The solution had to verify subscriptions, handle a huge traffic surge, and provide a seamless checkout without interrupting the live stream.

Shopify provided the solution by powering a custom app built with Remix. This app verified Twitch subscriptions and generated unique, one-time-use discount codes for each subscriber. Using Shop Pay, thousands of fans checked out effortlessly. As a result, Tone distributed thousands of gifts in under five minutes during the live event, successfully turning fandom into direct customer relationships and achieving a significant increase in store sessions.