Case Study: Tiny Devotions achieves social-media-driven sales growth with Shopify

Tiny Devotions - Customer Case Study

Tiny Devotions is an Austin-based Shopify shop born when the founder discovered a unique yoga product in Bali and decided to bring it to North America amid the growing yoga and athleisure trend. The company makes its core product in Canada and sources additional items overseas, facing the challenge of launching an unfamiliar product into a competitive market and quickly building customer demand.

Tiny Devotions focused on content-driven social media to solve that challenge—early, heartfelt Facebook activity generated the first sales and has expanded to Instagram and blog collaborations as primary traffic drivers. On the operations side they use inventory, product upsell, and abandoned-cart apps and handle fulfillment internally, resulting in consistent online sales from social channels and streamlined conversion and order processes.

Tiny Devotions