Case Study: Tin Lizzy achieves steady online sales and on-the-road reach with Shopify

Tin Lizzy - Customer Case Study

Tin Lizzy is a mobile boutique in Delaware—a remodeled 1997 Grumman Step Van that sells fair‑trade, sustainably sourced women’s apparel, accessories, and gifts. With limited start‑up funds and a constantly changing location, the owner needed a way to generate sales, build excitement, and give customers a way to buy when the truck wasn’t nearby.

She launched a Shopify store a week before hitting the road, using strong product photos and a one‑person back end run from home and the truck. The online shop delivered her first sales, keeps customers engaged between events, and gives the business a professional presence—helping drive ongoing website sales, bookings for events, and steady momentum for the brand.

Tin Lizzy