Case Study: TileCloud expands its B2B customer base by 24% with Shopify Plus

TileCloud expands B2B customer base by 24% with Shopify Plus

TileCloud, launched in 2017 to modernize the Australian tile market, grew quickly and surpassed $1.2 million in monthly revenue. As its DTC and B2B sales channels expanded, the company needed a better way to serve both retail and wholesale customers, improve website visibility, and scale its B2B business while maintaining a seamless customer experience. Shopify Plus helped TileCloud address these challenges.

By upgrading to Shopify Plus, Shopify enabled TileCloud to launch a dedicated B2B expansion store, customize pricing for wholesale buyers, streamline checkout with Shopify Functions, and gain clearer reporting on key metrics. The result was a 24% increase in its B2B customer base, along with higher conversion rates, improved average order value, and better data-driven decision-making across sales and marketing.

TileCloud

Drew Mansur

Co-Founder