Shopify
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A Shopify Case Study
Tigerlily Sandals is a family-founded U.S. footwear brand built around an interchangeable-sandal concept sketched on a cocktail napkin and manufactured in Taiwan for quality control. Initially selling wholesale to boutiques, salons and spas and running a site on Volusion, the company needed a stronger e-commerce platform to better capture seasonal demand and grow its retail presence.
After switching to Shopify on the recommendation of Daymond John, Tigerlily saw rapid online gains—achieving in three months what previously took a year—while continuing wholesale operations. They run sales with Square, handle fulfillment in-house with family, ship via USPS Priority and FedEx Ground, and credit working with small, family-run partners for reliable service and growth.