Case Study: Three Little Birds achieves a thriving online bohemian boutique and engaged customer community with Shopify

Three Little Birds - Customer Case Study

Three Little Birds is a Perth-based online bohemian beach-chic boutique run from a small coastal surf town near Margaret River that curates handpicked boho and surf-inspired pieces from local and international independent labels. Facing the challenge of standing out in a crowded fashion market and connecting authentically with customers from a remote location, the store needed a way to make its unique lifestyle and products resonate online.

Three Little Birds solved this by leaning into lifestyle storytelling and community-driven marketing: carefully curated collections, authentic behind-the-scenes content, and active engagement on Instagram and Facebook where customers share photos and stories of their purchases. The result is a strong, loyal community and increased engagement and sales driven by user-generated content and a distinct, memorable brand identity.

Three Little Birds