Case Study: ThirdLove achieves 347% YoY sales growth with Shopify

ThirdLove Relies on Data and Platform Stability to Drive 347% YoY Sales Growth

ThirdLove, an innovative bra and apparel brand, struggled with a self-built ecommerce platform that was difficult to maintain and unreliable during major traffic spikes. The site crashing at key moments made it hard for the company to scale confidently, so ThirdLove sought a more stable partner to support its growing online business.

ThirdLove partnered with Shopify Plus to replace its unstable custom setup with a dependable ecommerce platform. With Shopify, the brand shifted engineering time toward growth and product innovation, and the results were significant: conversion rates on its Try Before You Buy campaign were up to 3x higher than normal, revenue grew 347% year over year, and returning customer rate increased 62% year over year.

ThirdLove

Heidi Zak

Co-Founder