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Case Study: theUncommonGreen achieves scalable growth and streamlined fulfillment with Shopify
A Shopify Case Study
TheUncommonGreen - Customer Case Study
theUncommonGreen, founded in 2009 by mechanical engineer Brian Johnson in Boston, designs everyday home products that blend industrial materials, functionality and playful design. The company began as a few handmade prototypes sold on Etsy, then faced the challenge of scaling production, packaging and order fulfillment while maintaining a clean presentation and strong customer experience.
To solve that, theUncommonGreen moved its storefront to Shopify, brought in a fulfillment partner to manage inventory and shipping, and implemented apps and custom Liquid tweaks to streamline the site. The result was a more reliable, automated operation with consistent on-time delivery, a better customer experience and the bandwidth to focus on product development and growth, with Shopify becoming the primary sales platform.
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TheUncommonGreen
Brian Johnson
Founder