Case Study: TheNaturalSleepCo. achieves $40K in launch sales with Shopify

TheNaturalSleepCo. - Customer Case Study

TheNaturalSleepCo, based in American Fork, Utah, was founded by the creator of Zarbee’s to offer safe, natural sleep remedies for children. The company manufactures all products in the U.S., maintains close relationships with manufacturing partners, and backs every product with a 100% Happy Guarantee. Key challenges have been disrupting a competitive sleep market, ensuring product quality and compliance (melatonin limits advertising), and scaling fulfillment.

To meet those challenges TheNaturalSleepCo launched on Shopify, drove early sales through Facebook posts and an email list, and now relies on Instagram, bloggers/influencers and retention apps to grow. They run the store with tools like MailChimp, Tidio and high-impact Shopify apps (Recurring Revenue, AbandonAid), handle fulfillment in-house while planning expansion, and have seen rapid traction — about $40K in sales since launching in May, daily orders, and plans to reach 50–100 orders per day.

TheNaturalSleepCo.