Case Study: TheLastHunt.com achieves revenue growth and streamlined fulfillment with Shopify

TheLastHunt.com - Customer Case Study

TheLastHunt.com is a Montreal-based online discount retailer launched by the team behind Altitude-sports to serve year-round deal hunters without the financial risk or brand damage of a physical outlet. After a 2009 warehouse event revealed strong demand for closeouts and discontinued outdoor apparel, they created a pure-discount e-store to sell overstock from partner brands under clear conditions (final sale, customer-paid shipping, email support) so products wouldn’t cannibalize full-price channels.

They built the site on Shopify, ingesting product feeds with Synchro and SyncThis and using apps like Fraud Filter, OrderCup, MailChimp/Chimpified, Jilt and Refer-a-Friend, plus Hello Bar to cross-promote with Altitude-sports; orders are picked and shipped from their warehouse within two business days. Marketing centers on a twice-weekly newsletter (19k subscribers) that now drives 25% of revenue, with direct traffic and targeted paid ads supplementing growth, while a responsive bilingual site supports customer experience.

TheLastHunt.com