Case Study: thehugbox grows online sales and cuts shipping costs with Shopify

thehugbox - Customer Case Study

thehugbox is a small, woman‑founded gift company focused on meaningful, eco‑conscious gift‑giving that supports USA artisans. The founder sourced products through online research, social media, festivals and an artisan submission form, building a brand around uplifting curated items. The main challenge was growing an online presence and consistent sales on a small budget while managing sporadic shipments and fulfillment needs.

They combined in‑person channels—word of mouth, family, social media and festivals—with targeted Shopify apps and promo codes to expand reach. Tools like Plug in SEO, Mailchimp, Google Shopping, Yotpo and Shippo (plus upcoming app efforts) improved search rankings, marketing and shipping efficiency. The result: increased traffic and sales from both events and online channels, better discoverability, lower fulfillment costs and more time saved for growth.

thehugbox