Shopify
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Case Study: The Wright Sauce achieves rapid online sales and retail expansion with Shopify
A Shopify Case Study
The Wright Sauce - Customer Case Study
The Wright Sauce (thewrightsauce.com), a small North Carolina maker of Honey Apple Bacon Barbeque Sauce, grew from a family recipe and the founder’s love of cooking into a commercial product after winning a spot on Lifetime TV’s Supermarket Superstar. The main challenge was turning word-of-mouth enthusiasm into consistent online sales and brick-and-mortar distribution while keeping operations simple and scalable.
Their solution relied on targeted PR and social outreach—most notably a Reddit post that drove 5,000 visits and $3,000 in sales in one day—plus HelpAReporterOut for ongoing exposure. Operating a lean Shopify store with only a coupon app and the Personal Toolbar app, they have maintained strong referral traffic from Reddit, started branching into grocery stores, and emphasize persistence and iterative learning as their key to growth.
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