Case Study: The Wrecking Crew achieves increased DVD and merchandise sales and streamlined fulfillment with Shopify

The Wrecking Crew - Customer Case Study

The Wrecking Crew is a Los Angeles–based Shopify store built around a music documentary about 1960s session players. After 19 years of production and more than $500,000 in music licensing, the team needed to sustain fan interest and monetize the project before the DVD/Blu‑ray release by selling branded merchandise, while also solving growing shipping and fulfillment challenges.

They moved operations onto Shopify, used Shopify POS for impulse in‑person sales, and fed a loyal audience—now 70,000 Facebook fans and 31,000 email subscribers—with exclusive video clips and product drops. Switching to a fulfillment partner that understands Shopify freed the founder from order logistics, boosted online and event conversions driven by Facebook and email, and let them focus on promotion and revenue growth.

The Wrecking Crew