Shopify
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Case Study: The Urban Smith achieves rapid online growth and streamlined fulfillment with Shopify
A Shopify Case Study
The Urban Smith - Customer Case Study
The Urban Smith is a San Francisco handmade jewelry brand best known for custom 14K gold-filled nameplate necklaces, rings, bracelets and earrings—each piece hand-cut, hand-stamped and assembled in the founder’s studio. Starting very grassroots with samples to friends, trade shows and long hours, the main challenge was scaling the craft-led business to reach a wider audience and make operations more efficient.
Growth came through a mix of in-person selling and strategic online exposure—a breakout Fab.com sale, blog coverage and a celebrity endorsement from Aisha Tyler helped drive traffic—while Google and blogs became key traffic sources. On the backend they streamlined storefront and fulfillment with Shopify apps (Custom Bold Apps, Order Printer Templates) and ShipStation, producing rapid sales growth, more professional order communications, and a smoother multi-platform shipping workflow.
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