Case Study: Honeybunch Shop achieves online growth with Shopify

The Story of the Brazen Soap Maker Who Beat the Banks With Bath Bombs

Honeybunch Shop, founded by Lisa Jolly, was looking to grow beyond its retail roots and launch an international online brand. Using Shopify and Shopify’s Build A Business Competition, the soap and bath products business created a dedicated ecommerce store and started reaching customers outside New Zealand.

Shopify helped Honeybunch Shop turn its story-driven marketing into sales momentum, with Lisa promoting the store heavily through social media and campaigns like “We’ve Got Balls.” The results included international interest, a successful expansion into Hong Kong and China, and a bath bomb campaign that sold nearly two thirds of a 75,000-unit goal in less than a month and a half.

Honeybunch Shop

Lisa Jolly

Honeybunch Shop