Case Study: Soul Chocolate achieves bean-to-bar growth with Shopify

The Story Behind Soul Chocolate

Soul Chocolate, a bean-to-bar chocolate maker founded by Katie Bartlett and Kyle Wilsofn, grew from a wholesale-only business into a direct-to-consumer brand, but struggled to manage orders across email, text, and separate systems. As their sales expanded, they needed a way to streamline wholesale and ecommerce while keeping pricing and access organized on Shopify.

To solve this, Shopify enabled Soul Chocolate to build a customized storefront that tagged wholesale customers, routed new applicants through a form, and automated approvals with email notifications via Zapier. Shopify’s solution helped the two-person team merge wholesale and ecommerce into one system, reduce manual order chasing, and simplify fulfillment; they also upgraded to real-time carrier-calculated shipping to make wholesale processing easier.

Soul Chocolate

Katie Bartlett

Founders