Case Study: The Squawk Shoppe achieves rapid online sales and scalable custom orders with Shopify

The Squawk Shoppe - Customer Case Study

The Squawk Shoppe (Austin, TX) makes personalized, build-to-order aviation headsets after its founder—frustrated that off-the-shelf headsets lacked the right fit, features and safety—handcrafted a custom pair in a backyard workshop. What began as a one-off solution for training quickly turned into a business as fellow pilots asked for their own, but the team faced the challenge of producing highly customized, safety‑critical gear without warehousing inventory or a turnkey ecommerce solution.

They solved it by scaling hand-built production with a Shopify storefront and BoldApps Product Options to capture custom configurations, handling shipping and fulfillment in-house on a made-to-order basis. The site generated immediate traction (their first sale came from an Instagram sighting) and remains their primary traffic and sales channel, enabling them to serve a niche market with personalized products.

The Squawk Shoppe