Case Study: The Somewhere Co. cuts average B2B order time by 33% with Shopify

The Somewhere Co. cuts average order time by 33% with B2B on Shopify

The Somewhere Co. is an Australian brand selling colorful home, work, baby, and travel essentials through DTC, retail, and wholesale channels. As its wholesale business grew, the company needed a more modern, user-friendly B2B experience that matched its DTC site and could support a 50% increase in SKUs, so it turned to Shopify and B2B on Shopify.

Shopify helped The Somewhere Co. launch a streamlined wholesale site on Shopify Plus with features like Quick Add, bulk editing, and integrations such as Klaviyo. The result was a 33% reduction in average B2B order time, a 91% cut in time to update and edit product listings, and a 13% year-over-year increase in average B2B order value; the team also got 220+ new SKUs live in just five minutes during a collection launch.

The Somewhere Co.

Letitia Devin

Wholesale Admin & Marketing Support