Case Study: Hell Babes achieves rapid growth and doubled sales with Shopify Capital

The Road to Success With Shopify Capital

Hell Babes, a lifestyle brand founded by motorcycle enthusiast Jessica Wise, faced common small-business challenges like cash flow management, customer acquisition, and funding growth as it expanded beyond organic sales. After relying on credit cards at first, Jessica discovered Shopify Capital through the Shopify store dashboard and saw it as a simpler, more tailored alternative for supporting the brand’s next phase.

Shopify implemented Shopify Capital to provide fast, sales-based funding with automated repayments, helping Hell Babes invest in ads, inventory, and overall growth. The results were strong: Hell Babes secured eight rounds of funding, received cash in as fast as two to three days, and nearly doubled sales after increasing ad spend, with Shopify Capital playing a crucial role in scaling the business.

Hell Babes

Jessica Wise

Chief Executive Officer