Case Study: The Protein Bakery achieves scalable online sales and streamlined fulfillment with Shopify

The Protein Bakery - Customer Case Study

The Protein Bakery, a New York City artisan brand founded in 1999, crafts high-protein, all-natural, gluten-free baked treats designed to balance smart nutrition with sweet decadence. The business faced the challenge of scaling beyond kitchen sampling and local fitness classes—protecting its brand, enabling wholesale access, supporting international customers, and managing growing online orders and fulfillment.

To meet that growth, The Protein Bakery built its store on Shopify and added apps for wholesale access (Lockdown), bulk promotions, customer currency conversion, ShippingEasy for international logistics, and Facebook checkout, while fulfilling orders from its NYC bakery. Combined with PR, retail placements and social media/blogger traffic, this strategy produced nationwide orders, smoother international shipping and checkout, and steady increases in online traffic and sales.

The Protein Bakery