Shopify
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Case Study: Seed Beauty achieves rapid beauty brand launch and scale with Shopify
A Shopify Case Study
The (Other) Woman Behind Kylie Cosmetics
Seed Beauty, a beauty brand incubator built on a long family manufacturing legacy, wanted to help influencer-led brands launch quickly and stay in sync with fast-changing customer demand. Working with Shopify, Seed Beauty used Shopify to power its own consumer cosmetics line and support launches like ColourPop and Kylie Cosmetics.
With Shopify, Seed Beauty built a concept-to-consumer model that brings together manufacturing, branding, marketing, and fulfillment under one roof. The result was rapid execution: ColourPop went from concept to launch in 12 weeks, Seed Beauty could move from concept to consumer in just five days, and Kylie Cosmetics sold out on day one and scaled to millions in sales through pop-ups and online demand.
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Seed Beauty
Laura Thomas
Seed Beauty