Case Study: The Oblong Box Shop achieves skyrocketing online sales with Shopify

The Oblong Box Shop - Customer Case Study

The Oblong Box Shop is a San Diego–based retro clothing retailer built on the founder’s web design and social media marketing skills after spotting a niche in the market. Early challenges included sourcing reliable product lines, standing out online, and turning social exposure into consistent sales.

They partnered with established wholesale brands before moving into manufacturing their own apparel, and drove early and ongoing traffic primarily through Facebook and Instagram. The store uses Shopify apps like Wishlist, Back In Stock, Sweet Tooth Loyalty, and Better Coupon Box, handles fulfillment in-house, and saw sales jump after investing in professional photography and models.

The Oblong Box Shop