Case Study: The Good South achieves personalized Southern-style e-commerce and scholarship fundraising with Shopify

The Good South - Customer Case Study

The Good South, based in Flowood, Mississippi, was founded by college admissions counselors who wanted to merge their love of Southern style with a commitment to higher education. They set out to sell handmade bow ties, t-shirts, and hats while creating scholarship opportunities for students, facing the challenge of building an online store that could reach customers broadly yet still feel personal and mission-driven.

They launched on Shopify and focused on meticulous details—hand-sewn products, handwritten thank-you notes, and bespoke packaging—to deliver a tailored shopping experience. The platform made it easy to sell across the Southeast while sustaining The Good South Scholarship; the founders credit attention to detail, clear storytelling, and strategic planning for the store’s growth and customer loyalty.

The Good South