Case Study: The Good Guys achieves 20% online sales growth with Shopify

The Good Guys boosts online sales 20% with Shopify

The Good Guys, a major Australian electronics and appliance retailer, faced significant operational challenges due to its legacy ecommerce platform. The inflexible, custom-built system was costly to maintain, required extensive developer resources for minor updates, and struggled with site reliability, especially during peak sales periods. Seeking to overcome these inefficiencies and unlock new innovation, the company partnered with Shopify to undergo a digital transformation.

Shopify implemented a headless, composable commerce solution using Shopify Hydrogen and Oxygen. This new architecture provided a stable, scalable foundation and integrated with best-in-breed tools for content and search. The solution empowered marketing and ecommerce teams with greater autonomy and enabled real-time updates. As a result, The Good Guys achieved a close to 20% increase in online sales, a 2x increase in site speed, and 5x faster deployment cycles, while also cutting campaign setup time in half.

The Good Guys