Shopify
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A Shopify Case Study
The Gator Loft is a family-focused baby boutique in Parker, CO, founded after the owner discovered there were no nearby baby stores for the community of young families. Opened as a brick-and-mortar and online shop in June 2015, the store sources products through extensive research — interviewing moms, reading reviews, attending expos — then secures wholesale agreements with manufacturers.
To drive sales the shop leaned on social media early and now benefits from steady in-store traffic, growing word-of-mouth, and successful online class registrations. Operationally they use Shopify POS integrated with their online store for real-time inventory and quick checkout, handle shipping and fulfillment in-house with daily carrier pickups, and credit strong Shopify support for smoothing operations — results are streamlined processes, increased sales, and sustained growth.