Case Study: The Evolved Dog achieves low-cost, social-media-driven ecommerce success with Shopify

The Evolved Dog - Customer Case Study

The Evolved Dog, based in Manchester, ME, is a small ecommerce store founded by a lifelong dog enthusiast who curates and dog‑tests only U.S.‑made, safe pet products. The main challenge was launching a credible niche brand on a shoestring budget and winning customers without paid advertising.

By using Shopify and QuickBooks, handling fulfillment personally, and leaning into authentic content—product testing, blogging, and active social media—the founder converted friends, family and organic Facebook traffic into steady sales (Facebook now drives about half of site traffic). A 100% satisfaction guarantee, low operating costs, and tools like Shippo have kept operations efficient while building strong customer trust.

The Evolved Dog