Case Study: Raging Mammoth achieves 1,300% growth in six months with Shopify Plus

The Decision That Made Raging Mammoth Grow 1,300% in Just Six Months

Raging Mammoth, founded by college friends Scotty Arellano and Wyatt Thurston, makes the Sabertooth beer-shotgunning opener and grew out of a frat-house idea and a successful $23,000 crowdfunding campaign. The company struggled early on with clunky products, a poor website, limited cash, and slow outsourced development that left them unable to scale or keep inventory in stock as demand spiked.

They migrated to Shopify Plus, used apps like Notify and integrations with partners such as Klaviyo to automate email flows, run A/B tests, and add conversion-driving features, while focusing marketing on influencer, UGC and ambassador programs. The result: rapid, scalable growth—monthly revenue jumped from about $4,000 to $52,000 (a 1,300% surge in six months), average order value rose 52% (from $21 to $32), and the business achieved healthier margins and operational agility.

Raging Mammoth

Scotty Arellano

Founder