Case Study: The Christmas Shirt Company achieves increased online sales and streamlined operations with Shopify

The Christmas Shirt Company - Customer Case Study

The Christmas Shirt Company, based in Dublin, sells festive Christmas shirts as a cooler alternative to bulky sweaters for parties and bar crawls. The founder’s main challenge was sourcing quality product and standing out in a seasonal niche while driving traffic to the store.

They sourced shirts from manufacturers on Alibaba and built strong supplier relationships, run the shop with Shopify apps (Order Printer, Plug in SEO, Shopify Mobile) and focus on social media and search marketing. Most traffic comes from Facebook and Twitter, with Google search producing the majority of sales, and a barter partnership with a retail unit (promotion in exchange for shelf space) further increased visibility and sales.

The Christmas Shirt Company