Case Study: The Bradery achieves €100M GMV and scalable e-commerce growth with Shopify

The Bradery has grown to $30M+ in just 3 years

The Bradery, founded by two childhood friends in 2018, built a private-sales e-commerce business for premium fashion, beauty, home, and travel products, but faced the challenge of scaling thousands of short-lived sales, managing complex inventory and logistics, and growing without heavy technical overhead. As the company expanded to more than 2 million Gen Z and Millennial shoppers, it needed a platform that could support rapid growth and keep operations simple.

Shopify provided the solution as The Bradery’s core commerce platform, helping automate product uploads, translations, customer service, analytics, and multi-region selling through Shopify Markets, while Shopify POS supported a fast Paris pop-up event. With Shopify, The Bradery now launches over 1,000 new products daily, operates with a small team of 70, and has grown to nearly €100M in GMV, including a physical event that generated hundreds of thousands of euros in revenue.

The Bradery

Timothée Linyer

Co-founder