Shopify
1362 Case Studies
A Shopify Case Study
Teatox Australia is a Sydney-based wellness brand founded by a personal trainer who wanted to tackle local obesity and help people reach health goals through detox teas and related products. Early challenges included sourcing products (initially from overseas), building trust in a crowded e‑commerce market, and driving traffic to a new online store.
The team launched on Shopify, earned their first sale within days via an Instagram link, and focused on SEO, content and email marketing to scale. They use MailChimp to drive repeat sales, Yotpo to validate reviews, and personally fulfill orders within 24 hours to ensure quality; today most traffic comes from Google searches, followed by Instagram and blog referrals, and growth has allowed them to source more packaging and labelling locally in Australia.