Case Study: Tarte Cosmetics achieves faster growth and higher conversion with Shopify

Tarte Cosmetics boosts checkout conversion by 20% with Shopify

Tarte Cosmetics, a leading global beauty brand, faced challenges with its previous Salesforce Commerce Cloud platform, which limited its team's agility and ability to quickly launch campaigns and respond to customer behavior. To support its rapid growth and expansion into new channels like TikTok Shop, tarte needed a more flexible commerce foundation and chose to migrate to Shopify.

By implementing Shopify, tarte gained a stable and flexible platform that provided its teams with greater control. The results were significant, including a more than 20% increase in checkout conversion, a 10% rise in average order value, and an estimated 75% decrease in platform costs. Shopify's integration also powered the brand's successful TikTok Shop channel and supported over 40% growth in its international business.

Tarte Cosmetics