Case Study: SWIG Flasks achieves nearly 5,000 orders and improved conversions with Shopify

SWIG Flasks - Customer Case Study

SWIG Flasks is a London-based maker of stylish, durable hip flasks founded after its owner spotted a gap in the market for quality men's gifts. The team designed a personalised flask with interchangeable pouches — flasks produced in China using a unique method and pouches made in Spain and the Scottish Highlands — and faced the twin challenges of producing high-quality product cost‑effectively and building visibility and trust for a new brand.

They launched via Shopify, trade shows and a strong network of early customers, then scaled using SEO-driven organic traffic and Facebook retargeting. With mostly in‑house fulfilment, a handful of key apps (Yotpo, Royal Mail integrations), lifetime guarantees and continuous testing of site changes, SWIG is approaching 5,000 Shopify orders, enjoys strong customer loyalty and prioritises reviews and mobile responsiveness to sustain growth.

SWIG Flasks