Case Study: Sweet & Spark achieves increased online sales and global reach with Shopify

Sweet & Spark - Customer Case Study

Sweet & Spark is a San Francisco–based vintage jewelry shop founded by a former retail merchandiser who teamed up with her dad to “Spark Hunt” the best mid-century to 1990s signed pieces from flea markets, estate sales and antique malls. The challenge was to make vintage jewelry feel modern, credible and accessible in an overwhelming market while building traffic, creative assets and a reliable fulfillment process as a small, mostly solo operation.

They solved this by combining curated sourcing with a social-first marketing approach—leveraging blogger partnerships, Instagram (#sparkhuntin), and gift-card giveaways to drive email sign-ups and early sales—while using tools like Olark, Justuno and ShipIt and outsourcing photography, design and development when needed. The result: rapid social growth and early sales from networked outreach, improved on-site conversion and email capture, and a lean, home-based fulfillment model offering free worldwide shipping that supports continued growth.

Sweet & Spark