Case Study: Sweet E’s Bake Shop achieves 5x higher conversion rates with Shopify

Sweet E's Back-of-House Productivity Soars Since Switching from Pen and Paper to Shopify POS

Sweet E’s Bake Shop, a Los Angeles bakery, was managing walk-in and phone orders with pen and paper and had no ecommerce presence, making it hard to track inventory, understand sales, or offer convenient online ordering. To modernize and support growth, the bakery turned to Shopify and Shopify POS with help from Shopify Experts Pacific IQ.

Shopify unified Sweet E’s online store, pickup, delivery, and in-store sales into one system, giving staff a single view of every order and better customer reporting. The results included a 41% improvement in repeat customer rate and a more than 5x lift in conversion rates after launching next-day pickup, while also simplifying back-of-house operations and enabling easier pop-up selling with Shopify POS Go.

Sweet E’s Bake Shop

Erica Tucker

Founder