Case Study: SWATI boosts conversion by 40% with Shopify Plus

SWATI boosted conversion by 40% switching to Shopify Plus from Centra

SWATI, the cosmetic contact lens retailer, needed a commerce platform that could support rapid global expansion after its existing system, Centra, made website changes, integrations, and onboarding difficult. The complexity of the old platform slowed operations and limited the team’s ability to localize the shopping experience for customers in different markets.

Shopify Plus provided the flexibility, app ecosystem, and centralized management SWATI needed to simplify localization, automate currency, tax, checkout, and translation features, and reduce the number of sites to manage. With Shopify, SWATI boosted conversion by 40%, increased revenue by up to 45% in key markets, cut customer acquisition costs by 30%, and made new-hire onboarding 10x faster.

SWATI

Vineet Mehenwal

Global Technical Lead