Case Study: Swag Paper grows online sales and streamlines operations with Shopify

Swag Paper - Customer Case Study

Swag Paper, based in Novi, MI, makes customizable, repositionable premium wall coverings for residential and commercial customers. Born from a passion for DIY home improvement, the founders designed all patterns, colors and sizes and chose an exclusively e-commerce model that would be easy to set up and customer-friendly; production is sourced via an on-demand internet supplier to avoid inventory.

They run the business on Shopify with ShippingEasy for fulfillment and Olark for on-site chat—Shopify handles marketing, payments and carts and accounts for about two‑thirds of sales, while ten re-sellers drive the remaining third. This integrated tech approach streamlined operations, reduced costs, improved customer service, and drove growth through word-of-mouth and social media; their key advice is to take full advantage of Shopify’s tools.

Swag Paper