Case Study: BÉIS achieves double-digit growth with Shopify

Sustaining Double-Digit Growth: How Shopify Helps BÉIS Stay 'On-the-Go'

BÉIS, founded by Shay Mitchell, needed a reliable commerce platform to scale its direct-to-consumer travel brand while delivering the kind of seamless, stylish experience its millennial audience expected. The company chose Shopify for its out-of-the-box functionality, app ecosystem, and site speed as it grew quickly and navigated changing customer needs.

Shopify helped BÉIS build unified online and in-person shopping experiences through tools like Shopify POS and other platform features, supporting pop-ups, product launches, and high-traffic events like BFCM. The results were strong: BÉIS reported 135% growth in its first partial year, 200% growth in its first full year, double-digit growth every year since, a 30% traffic lift in markets with pop-ups, and $200+ million in annual revenue in 2023, while handling a 200% traffic surge during BFCM with no downtime.

BÉIS

Adeela Hussain Johnson

Chief Executive Officer