Case Study: Supr Good Co achieves a Kickstarter-backed global launch and streamlined fulfillment with Shopify

Supr Good Co - Customer Case Study

Supr Good Co, based in Minneapolis, designs the Slim Wallet for people who want to stop lugging around cash, coins, receipts, and old loyalty cards. After prototyping locally and an initial production run in Chicago, the company’s main challenge was scaling manufacturing and building reliable operations while running the business from two cities.

They funded the launch on Kickstarter with 6,237 backers across 70+ countries and now drive sales through their Shopify store via men’s accessory review sites and word-of-mouth. By using Asana, HelpScout and Shipwire for project management, support and fulfillment, they achieved scalable, dependable operations—and advise new owners to prioritize back-end systems to handle rapid growth.

Supr Good Co